New Trim Levels for 2017 Reflect Cadillac’s Enhanced, Elevated Portfolio

  • The More Streamlined Trim Levels Complement Cadillac’s Product Expansion

DUBAI Cadillac’s 2017 line-up promises to showcase the brand’s evolving sophistication and cement its drive to the pinnacle of premium. As part of this vision, for 2017, Cadillac’s ATS and CTS product lines will receive key refinements – including new, more streamlined trim levels that further emphasize their respective class-leading driving dynamics.

Renamed for consistency across the Cadillac showroom, the new trim levels brings the existing models more in line with two recently launched Cadillac entries, the first-ever Cadillac CT6 prestige sedan and first-ever Cadillac XT5 luxury crossover.

“The new trim structure will offer prospective owners a clear hierarchy within each model nameplate and the brand,” said Cadillac Middle East’s Sales and Marketing Manager, Nadim Ghrayeb. “It also allows us to specify feature sets and option packages that are well-suited to our regional customers’ preferences. This in turn will empower Cadillac to be even more appealing to its discerning clientele.”

For the Cadillac ATS sedans and coupes – ATS, Premium Luxury and Premium Performance – and Cadillac CTS sedans – CTS, Luxury, Premium Luxury, V-Sport and V-Sport Premium Luxury.

2017 Cadillac models, which will be announced over the next few weeks, will receive a number of upgrades and enhancements that have been developed to further augment the ownership and driving experience.